If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While this capability has been available on-demand in AdWords accounts for some time, Google is planning to include this data in your AdWords report by default. So, […]
Cross-Device Conversion Tracking Read More »
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and
Google Search Results Pages Just Changed in a Big Way Read More »
Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on Google’s AdWords advertising platform but not sure where to start? Are you using AdWords but you know you could do better? Do you wonder if Google AdWords
Google AdWords Demystified Seminar Read More »
Have you seen popups in your AdWords Search account that recommend enabling a campaign setting called “Search Network with Display Select”? Clicking on “Learn More” provides a compelling business case as to why this switch will be profitable for you. Should you take Google’s advice and make the switch? We advise against
Search Network with Display Select– Should you take Google’s recommendation? Read More »
With apologies to Forrest Gump, and in honor of Valentine’s Day, sometimes Google AdWords is like a box of chocolates. “You never know what you’re gonna get.” Here are some examples: How Much Should You Budget for Clicks? How big a box of chocolates can you afford? Google provides a Keyword Planner tool inside of
Google AdWords is Like a Box of Chocolates Read More »
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes
Do You Check Your Search Engine Rankings and Ad Positions? Read More »
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your website and you collect any kind of personal or financial information on your website, then these rules will apply to you. Google will require AdWords advertisers to
Important New Google AdWords Privacy Requirements Read More »
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long
How to Stop Competitors from Clicking Your PPC Ads (Updated 2024) Read More »
