The Basics of Google Display Ads Google Ads come in a variety of different formats, and each of these formats have additional options you can use to personalize your ads. It’s worth doing some general research into all of these to ensure you’re spending your advertising budget effectively, but given some recent changes, if you’re …
The next step in the process is to review the Search Term report, which will tell you in detail which of your search terms have resulted in actual ad clicks. This is a critical aspect…
[Note: This blog post was updated in March 2021 for enhanced relevance.] Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to see your …
Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to …
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Clients often ask us “What is the average conversion rate for our industry?” If you search online, you may find charts or graphs that show the industry standard conversion rates for your industry. But are they accurate and should you set expectations based on their claims? According to Google, the definition of a conversion is: …
Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache …
Google Display Automated Targeting – Good or Bad For You? Read More
One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user experience, and expanded text ads are significantly more effective than the older format ads and come with some additional perks. That is why it pays to understand …
3 Things Marketers Should Know About Expanded Text Ads Read More
If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While this capability has been available on-demand in AdWords accounts for some time, Google is planning to include this data in your AdWords report by default. So, …
Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …
The Three Most Common and Costly Mistakes in Online Marketing Read More
