Social and political controversy around TikTok has increased over the past few months, with some suggesting the only way to ensure the app’s data impartiality is to mandate TikTok’s sale by its Chinese owning company. A March appearance in front of US legislators by TikTok’s CEO, Shou Zi Chew, only increased polarization, calling attention to […]
Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio. This is great news for anyone with a large cache of business data: Data
Data Studio Fusion with Looker Creates New Compatibilities Read More
If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them – the ads are (some would say insidiously) nestled in among your emails with only the word “ad” in a small box to differentiate them from your
Creating content for online advertising can feel a bit like appealing to an expressionless and mute monarch. Advertisers tend to have a good understanding of text optimization signals like keyword frequency and active voice usage, but optimizing video presents additional complexities: are platforms like YouTube crawling the audio for clarity and keyword content? How does
Optimizing Video for Maximum Distribution on Facebook Read More
Smart Shopping campaigns in Google Ads are being updated to Performance Max, a change that might be alarming to those wary of Google’s purportedly useful updates (which always seem to shift control of settings and data away from users). We had concerns, but our experience with Performance Max so far has been encouraging. The
Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and the platforms on which we run ads. Today’s post is about that shift and a difficult conundrum currently facing agencies and clients, but before we get into that,
Did you know that the average enterprise promotes content on between 14-16 different platforms? The most prevalent content marketing strategy seems to be this: put everything everywhere; the more content and platforms, the better. How well you execute on your content marketing efforts can affect the results of both organic search and paid traffic. People want useful content, so offering something of value in exchange for
What To Do When Your Content Marketing Strategy Isn’t Working Read More
Several months ago, Google began providing far less transparency into the actual search terms that trigger our clients’ Google ads. In the past, Google provided a complete list of every search term that had resulted in a paid click. The report showed the search terms, the number of clicks, and the sponsored keyword that triggered the ad to appear for
Why is Google Making it Harder to Add Negative Keywords? Read More
A few months ago, Google announced they were making some changes to their local search ads. Now that these changes have rolled out, we thought it would be a good time for a refresher on what local search ads are, who should be using them, and what changed in the recent months. What Are Local Search Ads?
