This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and …
Google Search Results Pages Just Changed in a Big Way Read More
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned? …
Google Search Rankings and Mobile-Friendly Web Sites Read More
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes …
Do You Check Your Search Engine Rankings and Ad Positions? Read More
We get letters in the mail from Google from time to time. You probably do too. Typically, it arrives in the form of an envelope that is sized like a greeting card or invitation. There’s a card inside that starts with the headline, “How to get your business to show up on Google.” As you …
Professional AdWords Management – Should You Hire an Expert? Read More
A friend of mine emailed me the other day. His boss was on his case because one of their main keywords was ranking at the middle of page two. A few months before, they had been near the top of page one. My friend was sure he hadn’t done anything to deserve a penalty, …
Help! We don’t show up at the top of Google for our main keyword anymore! Read More
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where a lot of eyeballs end up. Many website owners are tempted to try to beat the system, and by becoming the dominant search engine, Google has created …
You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to your website. But how much traffic can you expect as a result? Two variables that directly determine the amount of traffic you’ll get for any particular keyword …
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic …
Keyword Data “Not Provided” Or “Not Set” By Google Read More
In our previous post about the Google Panda update, we mentioned that inbound links, while still very important, are not weighted as heavily as a ranking signal as they were previously. What has gained in importance is website quality and user experience. As far as inbound links are concerned, they are still extremely important as …
The Google Panda Update and What You Should Do About It Now-Part 2 Read More
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response, Google issued a software update, known as Panda, on February 23, 2011. The fundamental goal of the Panda Update was to downgrade the rank of websites that …
The Google Panda Update and What You Should Do About It Now Read More
