This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and […]
Google Search Results Pages Just Changed in a Big Way Read More »
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned?
Google Search Rankings and Mobile-Friendly Web Sites Read More »
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes
Do You Check Your Search Engine Rankings and Ad Positions? Read More »
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where a lot of eyeballs end up. Many website owners are tempted to try to beat the system, and by becoming the dominant search engine, Google has created
Negative SEO Web Spam and Link Spam Read More »
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts? The amount of traffic you’ll receive for any given keyword is influenced by two main factors:
Estimating SEO Traffic in 2024: Updated Best Practices Read More »
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic
Keyword Data “Not Provided” Or “Not Set” By Google Read More »
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response, Google issued a software update, known as Panda, on February 23, 2011. The fundamental goal of the Panda Update was to downgrade the rank of websites that
The Google Panda Update and What You Should Do About It Now Read More »
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles” in which he demonstrates how our online behavior causes information providers to “filter” what we’re shown, with the result that we tend to see and hear only
Current Events, Personalized Search and SEO Read More »
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can have on your search rankings. Today we would like to tell you how to correct this issue on the major platforms. A couple of notes to mention
How to Create a Canonical 301 Redirect Read More »
Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the same URL https://marketvantage.com. This is called a “Canonical URL Redirect” or a “301 Redirect”. Now unfortunately, a lot of websites don’t have this redirect which can negatively
How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings Read More »
