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Google’s Latest AI Innovations Are Startlingly Good

Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy.  Google’s AI is Your New Co-Strategist  Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and feels distinctly human. Think […]

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Google Reviews: the November 2023 Update

On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights. 

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Understanding Google’s Helpful Content Update 

Google has introduced the Helpful Content update as part of their continued effort to enhance user experience and provide valuable, reliable information. This initiative aims to elevate the quality of content available across its platforms, benefiting both content creators and consumers seeking credible information.  A big motivator for Google is the massive proliferation of AI-generated content

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What Is Google’s New Shopping Experience Scorecard?

If you have a Google Merchant Center account, you may have received an email a few days ago about a new measurement feature Google is introducing. Their Shopping experience scorecard program will alter the appearance and placement of your ad in the Shopping tab.   According to Google, the program’s purpose is to “reward businesses who

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Google Swaps Cookies for Red Herring

Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd references alone are inescapable. Here’s a simplified explanation of the technology along with some speculation about the future of FLoC. Why Did Google Create FLoC? Ad tech

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Does Advertising on Google Boost Organic Traffic?

We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right?  Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic

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