Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing. …
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the …
Predictions in online marketing often feel like shots in the dark, especially with the meteoric rises (and abrupt slumps) of large platforms. However, some hints were dropped recently during the Search On Google 2022 Webinar. These tidbits point toward not just the future of Google, but some possible upcoming changes in the greater digital marketing …
If you have a Google Merchant Center account, you may have received an email a few days ago about a new measurement feature Google is introducing. Their Shopping experience scorecard program will alter the appearance and placement of your ad in the Shopping tab. According to Google, the program’s purpose is to “reward businesses who …
What Is Google’s New Shopping Experience Scorecard? Read More
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be …
Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd references alone are inescapable. Here’s a simplified explanation of the technology along with some speculation about the future of FLoC. Why Did Google Create FLoC? Ad tech …
We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right? Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic …
In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips …
5 Quick Ways to Improve Search Engine Optimization (SEO) Read More
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and …
Google Search Results Pages Just Changed in a Big Way Read More
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned? …
Google Search Rankings and Mobile-Friendly Web Sites Read More
