Google Search

Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.   Users of the most popular website in the …

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online shop with shopping experience badge

What Is Google’s New Shopping Experience Scorecard?

If you have a Google Merchant Center account, you may have received an email a few days ago about a new measurement feature Google is introducing. Their Shopping experience scorecard program will alter the appearance and placement of your ad in the Shopping tab.   According to Google, the program’s purpose is to “reward businesses who …

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fingerprints

Google Swaps Cookies for Red Herring

Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd references alone are inescapable. Here’s a simplified explanation of the technology along with some speculation about the future of FLoC. Why Did Google Create FLoC? Ad tech …

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Digital Marketing

Does Advertising on Google Boost Organic Traffic?

We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right?  Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic …

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Vector graphic of person holding an overly-large magnifying glass that makes the "O" is "SEO" on a computer screen

5 Quick Ways to Improve Search Engine Optimization (SEO)

In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips …

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Magnifying glass looking at the website analytics dashboard on a computer and phone

Google Search Rankings and Mobile-Friendly Web Sites

In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned? …

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