Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation the most can also be its downfall: the people who run it. This blog post will help you understand the key reasoning behind marketing automation, what it …
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If you need a better understanding of how your business website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing you consider. In general terms, a website audit is an analysis of all the contributing factors to a site’s search engine visibility. Those factors determine ranking …
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.
The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means websites are using the old HTTP security protocol, and that could soon hurt your business.
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile …
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by Guest Blogger Andy Moysenko of Advyse. Return on investment (ROI) is one of the most important measures to a business. Whether the enterprise is growing, holding its own, or declining, meaningful ROI data on its expenditures, particularly in marketing is critical to managing the business. And, in the digital age, identifying the return on expenditures …
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be? A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways. #1 …
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