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Schema Markup

What Is Schema Markup?

In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly …

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Conversion Rate Optimization

How To Use Conversion Rate Optimization for Maximum Success 

In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in the marketer’s arsenal. (If you’re a Chief Revenue Officer, I hope the shared initialism isn’t confusing – hopefully this info will still be useful!) If you’d prefer …

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Megaphone

How To Increase Web Traffic

Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google …

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User avatars.

Should Your Business Use a CRM?

Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track prospects. One solution in vogue since the mid-1980s is the customer relationship management system, or CRM.   So, what exactly does a CRM do, and how can it help your business?    What Is a …

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Image of Handicap icon surrounding by floating marketing icons like a computer, smartphone, camera, etc. representing website accessibility

Does Your Website Meet Basic Accessibility Requirements?

The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision by a lower court that a lack of accessibility for sight-impaired users on Domino’s website “…impedes access to the goods and services of its physical pizza franchises—which …

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Are You CCPA-Compliant?

What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information …

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Vector graphic of person holding an overly-large magnifying glass that makes the "O" is "SEO" on a computer screen

5 Quick Ways to Improve Search Engine Optimization (SEO)

In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips …

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