Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills your conversions and how to fix it: Problem Quick Fix Impact Slow Loading Compress images, use CDN +40% leads Complex Forms Cut to 5 fields max +160% conversions No Social Proof Add customer logos […]
Common B2B Website Conversion Problems and Solutions Read More »
Understanding the Core Update and Website Deindexing In March 2024, Google unleashed one of its most significant algorithm updates to date—the March 2024 Core Update, which resulted in massive deindexing (removing pages or entire websites from the search engine). This seismic shift left business owners, marketers, and SEO experts reeling as they grapple with its
Google’s Core Update Completely Deindexes Sites Read More »
In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly
What Is Schema Markup? Read More »
In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in the marketer’s arsenal. (If you’re a Chief Revenue Officer, I hope the shared initialism isn’t confusing – hopefully this info will still be useful!) If you’d prefer
How To Use Conversion Rate Optimization for Maximum Success Read More »
When it came into effect, the GDPR provoked a Y2K-esque panic. For companies utilizing personal data in their daily operations, the new regulation was a harbinger of daunting change even before most people understood its full scope. Now, having spent a couple years in the aftermath, it’s clear that one of the GDPR’s most significant
Why Is First-Party Data Collection Important? Read More »
Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google
How To Increase Web Traffic Read More »
Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track prospects. One solution in vogue since the mid-1980s is the customer relationship management system, or CRM. So, what exactly does a CRM do, and how can it help your business? What Is a
Should Your Business Use a CRM? Read More »
Faced with an abrupt decrease in pageviews, leads, and sales, any good business owner would immediately begin by identifying the cause and finding a fix, right? “Of course they would,” you say, “or they wouldn’t own a business for very long!” But there’s one common, recurring issue affecting thousands of businesses every year, and many
Boosting Sales During Your Slow Season Read More »
There are five times as many cellphones in use worldwide as there are PCs. It might be worth your time to consider how many of them are visiting your website. In November 2019, the market share for mobile devices surpassed that of desktop computers in North America. That same month, iOS beat Windows for the first
Mobile-Friendly – More Important Now Than Ever Read More »
The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision by a lower court that a lack of accessibility for sight-impaired users on Domino’s website “…impedes access to the goods and services of its physical pizza franchises—which
Does Your Website Meet Basic Accessibility Requirements? Read More »
