The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision by a lower court that a lack of accessibility for sight-impaired users on Domino’s website “…impedes access to the goods and services of its physical pizza franchises—which […]
Does Your Website Meet Basic Accessibility Requirements? Read More »
What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information
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In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips
5 Quick Ways to Improve Search Engine Optimization (SEO) Read More »
The quest to reach a higher Google ranking can feel endless. Monitoring your SEO is a constant (and expensive) process, and there is no guarantee of success.
Yoast SEO Plugin for WordPress Adds Structured Data Read More »
Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation the most can also be its downfall: the people who run it. This blog post will help you understand the key reasoning behind marketing automation, what it
How Marketing Automation Can Enhance Your Business Read More »
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
How to Conduct a Website Audit Read More »
Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.
Three Things You Should Know About Accelerated Mobile Pages (AMP) Read More »
The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means websites are using the old HTTP security protocol, and that could soon hurt your business.
Google Chrome Now Labels All HTTP Websites As ‘Not Secure’ Read More »
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile
How a Mobile-Friendly Website Affects Your Business Read More »
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be? A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways. #1
3 Ways a Website Audit Can Positively Impact Your Business Read More »
