How to Conduct a Website Audit
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
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SEO for Educational Institutions
As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.
Three Essential SEO Actions to Consider when Updating Your Website
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored during a website refresh just seems to go on and on. From having top-notch visual appeal and ensuring links aren’t broken to making sure all content is
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3 Ways a Website Audit Can Positively Impact Your Business
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be? A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways. #1
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Site Speed and SEO
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait
Negative SEO Web Spam and Link Spam
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where a lot of eyeballs end up. Many website owners are tempted to try to beat the system, and by becoming the dominant search engine, Google has created
Estimating SEO Traffic in 2025: Updated Best Practices
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts? The amount of traffic you’ll receive for any given keyword is influenced by two main factors:
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The Google Panda Update and What You Should Do About It Now
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response, Google issued a software update, known as Panda, on February 23, 2011. The fundamental goal of the Panda Update was to downgrade the rank of websites that
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Current Events, Personalized Search and SEO
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles” in which he demonstrates how our online behavior causes information providers to “filter” what we’re shown, with the result that we tend to see and hear only
SEO Website Redesign – Build it In or Add it On?
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s live, we’d like the site to get more traffic from the search engines. Can you help?” Of course we can help. But frankly, the correct answer is,