Several months ago, Google began providing far less transparency into the actual search terms that trigger our clients’ Google ads. In the past, Google provided a complete list of every search term that had resulted in a paid click. The report showed the search terms, the number of clicks, and the sponsored keyword that triggered the ad to appear for […]
Why is Google Making it Harder to Add Negative Keywords? Read More
In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips
5 Quick Ways to Improve Search Engine Optimization (SEO) Read More
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts? The amount of traffic you’ll receive for any given keyword is influenced by two main factors:
Estimating SEO Traffic in 2024: Updated Best Practices Read More
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic
Keyword Data “Not Provided” Or “Not Set” By Google Read More
