Devin Littlefield

Devin has been working in the marketing and advertising industry since 2012 while also pursuing his BA in Outdoor Studies at Alaska Pacific University in Anchorage. His experience includes: online advertising, search engine optimization, website development, website analytics, content strategy and development, strategic planning, consulting, and business development.

Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact 

Digital advertising is increasingly costly, and return on investment (ROI) has notably declined since 2022.  The consensus among industry analysts is that digital advertising effectiveness continues to face pressure from increased competition, privacy changes, algorithm updates, and the integration of AI in search results, which collectively diminish both organic and paid visibility while increasing costs.   The […]

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Common Mistakes to Avoid When Implementing AI in Your SEO Strategy 

1. Over-Reliance on AI  What it is: Relying too heavily on AI-generated content without human checks or edits. It is tempting, of course. New generative AI models are being released continuously, and many of them are quite good at research and drafting of content. Some systems can even suggest edits to optimize your content to

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SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity

Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms:  1. Content Optimization  Google Perplexity AI Focus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that

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Introduction to AI SEO 

As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility. In this introduction to AI SEO, I’ll be covering a

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The Google-Reddit Deal Nine Months In 

In February 2024, Reddit entered into a licensing agreement with Google, reportedly valued at $60 million annually, granting Google access to Reddit’s extensive user-generated content for training its AI models. (PCMag) Some Market Vantage clients have seen shifts in organic rankings based on Google’s preference for Reddit content. Many have been experimenting with advertising on

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Effective B2B Demand Generation Strategies for 2025 

In the ever-evolving landscape of B2B marketing, demand generation has emerged as a crucial strategy for driving business growth, especially in the face of tightening budgets and cautious buyers. For 2025, understanding and implementing effective B2B demand generation strategies is not just a necessity, but a key differentiator that can set your business apart from

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What is SEO Forecasting?

SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide

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