Marketing teams have always faced the challenge of demonstrating their impact on overall business success. Now, more than ever, results need to be measured accurately and reported instantly. One effective way to achieve these mandates is through the use of marketing scorecards. Scorecard tools not only help in measuring key performance indicators (KPIs) but also […]
Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy. Google’s AI is Your New Co-Strategist Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and feels distinctly human. Think
Google’s Latest AI Innovations Are Startlingly Good Read More
For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine optimization (SEO) strategy. However, the digital landscape is becoming more competitive. Traditional methods of sifting through spreadsheets and analyzing search volumes can be time-consuming and may not fully capture evolving search trends or user intent. Artificial intelligence
Supercharge Your SEO: How to Use AI for Keyword Research Read More
Digital advertising is increasingly costly, and return on investment (ROI) has notably declined since 2022. The consensus among industry analysts is that digital advertising effectiveness continues to face pressure from increased competition, privacy changes, algorithm updates, and the integration of AI in search results, which collectively diminish both organic and paid visibility while increasing costs. The
Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact Read More
1. Over-Reliance on AI What it is: Relying too heavily on AI-generated content without human checks or edits. It is tempting, of course. New generative AI models are being released continuously, and many of them are quite good at research and drafting of content. Some systems can even suggest edits to optimize your content to
Common Mistakes to Avoid When Implementing AI in Your SEO Strategy Read More
Imagine a new world where half of your marketing team is comprised of AI agents that handle specific aspects of your marketing. These artificial teammates are able to act and respond just like any other qualified marketing employees would. And while this may seem like a far-fetched future that we only get to see in
Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms: 1. Content Optimization Google Perplexity AI Focus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that
SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity Read More
Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills your conversions and how to fix it: Problem Quick Fix Impact Slow Loading Compress images, use CDN +40% leads Complex Forms Cut to 5 fields max +160% conversions No Social Proof Add customer logos
Common B2B Website Conversion Problems and Solutions Read More
As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility. In this introduction to AI SEO, I’ll be covering a
In February 2024, Reddit entered into a licensing agreement with Google, reportedly valued at $60 million annually, granting Google access to Reddit’s extensive user-generated content for training its AI models. (PCMag) Some Market Vantage clients have seen shifts in organic rankings based on Google’s preference for Reddit content. Many have been experimenting with advertising on
