Google Analytics 4 (GA4) was released in late 2020 as an alternative to Universal Analytics (UA), which focused on desktop traffic and data from cookies. Now, Google has announced that UA will cease functioning on July 1st, 2023, meaning accounts must be moved over to GA4 to remain active. For anyone keeping abreast of Google’s …
Google is Shuttering Universal Analytics, Transitioning to GA4 Read More
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be …
As an agency that has managed hundreds of online campaigns, we are obsessed with making sure that attribution tracking is set up properly. This led us on a quest to discover the reasons why most marketers don’t follow best practices and, therefore, don’t have good data upon which to base their marketing efforts. But first, …
Measure Marketing Performance with Website Lead Attribution Read More
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored during a website refresh just seems to go on and on. From having top-notch visual appeal and ensuring links aren’t broken to making sure all content is …
Three Essential SEO Actions to Consider when Updating Your Website Read More
Google Analytics is a powerful, free tool used to collect data about your website and the visitors to your site. The reporting dashboard in Analytics can give you information about where your traffic is coming from, the locations and demographics of visitors, the different pages users look at when they visit your site, and much …
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic …
Keyword Data “Not Provided” Or “Not Set” By Google Read More
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long …
How to Stop Competitors from Clicking Your PPC Ads (Updated 2024) Read More
Web Analytics Tools – What Statistics are Important to You? In Part 1 of this article, we gave a brief history of web analytics tools and explained the two main mechanisms by which they gather data from your website. Now, let’s look at the main features you should be aware of when you select the …
Your Website is Talking to You – Are You Listening? Part 2 Read More
Web Analytics Tools – Brief Introduction, History and Description The following is the first of a three-part series to be published over the next few weeks to help you make sure you have the best web analytics tool to effectively meet your needs. Here at Market Vantage, we are big fans of web analytics. In …
Your Website is Talking to You – Are You Listening? Part 1 Read More
