Chris Riemer

chart trending up

How Small Changes Can Make a Big Difference in Google Ads Results

When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online marketing to see what’s working and what’s not.  This process can be difficult for people outside the marketing sphere to understand, so we thought it would be …

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Should I Automatically Apply Recommendations in Google Ads? 

If you manage Google Ads, you are already acutely aware of the constant presence of Recommendations: the improvements Google loudly suggests at the top of the page, in the Recommendations tab on the sidebar, and in your email inbox. Often these are obvious — Increase spending on valuable keywords! — but sometimes Google’s recommendations can …

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Universal Analytics to GA4

Google is Shuttering Universal Analytics, Transitioning to GA4

Google Analytics 4 (GA4) was released in late 2020 as an alternative to Universal Analytics (UA), which focused on desktop traffic and data from cookies. Now, Google has announced that UA will cease functioning on July 1st, 2023, meaning accounts must be moved over to GA4 to remain active.  For anyone keeping abreast of Google’s …

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audience targeting

Meta Is Discontinuing Audience Targeting Options

In an announcement last December, Meta detailed some upcoming changes to audience targeting within Facebook ad campaigns. Last Wednesday we received confirmation that the changes are finally being made: several audience targeting options across four categories are being removed for advertisers on March 17 (this Thursday). What’s Changing?  As part of the current trend of …

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What Is Google’s New Shopping Experience Scorecard?

If you have a Google Merchant Center account, you may have received an email a few days ago about a new measurement feature Google is introducing. Their Shopping experience scorecard program will alter the appearance and placement of your ad in the Shopping tab.   According to Google, the program’s purpose is to “reward businesses who …

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groupings of people

Google’s Latest Attempt at Privacy, Topics API, Further Erodes Marketers’ Options

Farewell, FLoC; we hardly knew ye.   After many months of hype, Google has canned their Federated Learning of Cohorts (FLoC) program, which they had intended to replace third-party cookies (and perhaps forestall anti-trust and privacy legal action). We made no secret of our low expectations for the program, but we were trepidatious regarding what solution …

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locked and unlocked padlocks

Apple’s Mail Privacy Changes Are Coming, and They’re Scary 

For marketers both digital and physical, a campaign is only as successful as is measurable with data after the fact, whether the metric is in-store visits or online clicks. That’s why before any advertising campaign is put into action, the groundwork to measure its success must be laid.  Unfortunately for email marketers, this measurement is …

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Google Partner Is No Longer a Badge of Honor

Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and the platforms on which we run ads. Today’s post is about that shift and a difficult conundrum currently facing agencies and clients, but before we get into that, …

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