Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the key differences and take specific actions to harness the full potential of this upgraded platform. In this blog post, we will explore the crucial aspects you need …
Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google aims to adapt to the changing landscape of data privacy and offer enhanced features for data analysis. In this blog post, we will compare and contrast the …
A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4 Read More
Social and political controversy around TikTok has increased over the past few months, with some suggesting the only way to ensure the app’s data impartiality is to mandate TikTok’s sale by its Chinese owning company. A March appearance in front of US legislators by TikTok’s CEO, Shou Zi Chew, only increased polarization, calling attention to …
What Is Bluesky? In 2019, Jack Dorsey founded the decentralized social network Bluesky. Created independently of Twitter but funded by the company (until 2022), Bluesky was intended it to fix what Dorsey viewed as the biggest issue with Twitter: its corporate structure and interests. In contrast, Bluesky is a protocol, a system through which different …
Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible …
Expansions Made to Google’s Malicious Software Policy Read More
Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its …
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing. …
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the …
Last month, LinkedIn announced several upcoming features to the LinkedIn Ads platform. Now that some are being rolled out selectively, we’ve got a clearer idea of how advertising on LinkedIn will change in the coming months. Focused Inbox Like most email providers, LinkedIn is adding a tabbed inbox ostensibly to make messaging on the site …
Predictions in online marketing often feel like shots in the dark, especially with the meteoric rises (and abrupt slumps) of large platforms. However, some hints were dropped recently during the Search On Google 2022 Webinar. These tidbits point toward not just the future of Google, but some possible upcoming changes in the greater digital marketing …
