Chris Riemer

Data Studio Mockup on iPad

Data Studio Fusion with Looker Creates New Compatibilities 

At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio.  This is great news for anyone with a large cache of business data: Data …

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Untraceable Marketing

The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise Wars” is Taco Bell. (Or in the international cut, Pizza Hut – both are owned by PepsiCo.)   It was a bold move purchasing such a prominent placement …

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optimizing Facebook video

Optimizing Video for Maximum Distribution on Facebook

Creating content for online advertising can feel a bit like appealing to an expressionless and mute monarch. Advertisers tend to have a good understanding of text optimization signals like keyword frequency and active voice usage, but optimizing video presents additional complexities: are platforms like YouTube crawling the audio for clarity and keyword content? How does …

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vector image of email being sent

An Event Is Offering Its Attendee Email List for Purchase. Should I Buy It? 

After attending an event, a company received an offer from the organizer: for a fee, they would receive a bulk list containing the email addresses of all the attendees.   Their industry is small and highly specified, and a list of hundreds of potential clients would be a huge boon, but they asked for our advice …

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chart trending up

How Small Changes Can Make a Big Difference in Google Ads Results

When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online marketing to see what’s working and what’s not.  This process can be difficult for people outside the marketing sphere to understand, so we thought it would be …

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Should I Automatically Apply Recommendations in Google Ads? 

If you manage Google Ads, you are already acutely aware of the constant presence of Recommendations: the improvements Google loudly suggests at the top of the page, in the Recommendations tab on the sidebar, and in your email inbox. Often these are obvious — Increase spending on valuable keywords! — but sometimes Google’s recommendations can …

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