Chris Riemer

What Should I Do First in GA4?

Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the key differences and take specific actions to harness the full potential of this upgraded platform. In this blog post, we will explore the crucial aspects you need …

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Google Analytics

A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4 

Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google aims to adapt to the changing landscape of data privacy and offer enhanced features for data analysis. In this blog post, we will compare and contrast the …

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Google's Malicious Software Policy is Changing

Expansions Made to Google’s Malicious Software Policy

Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible …

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in-person display advertising

Banner Ad Specifications

Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its …

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Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.   Users of the most popular website in the …

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