As an agency that has managed hundreds of online campaigns, we are obsessed with making sure that attribution tracking is set up properly. This led us on a quest to discover the reasons why most marketers don’t follow best practices and, therefore, don’t have good data upon which to base their marketing efforts. But first, …
Measure Marketing Performance with Website Lead Attribution Read More
Google Analytics is a powerful, free tool used to collect data about your website and the visitors to your site. The reporting dashboard in Analytics can give you information about where your traffic is coming from, the locations and demographics of visitors, the different pages users look at when they visit your site, and much …
Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …
The Three Most Common and Costly Mistakes in Online Marketing Read More
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait …
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic …
Keyword Data “Not Provided” Or “Not Set” By Google Read More
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long …
How to Stop Competitors from Clicking Your PPC Ads Read More
Web Analytics Tools – What Statistics are Important to You? In Part 1 of this article, we gave a brief history of web analytics tools and explained the two main mechanisms by which they gather data from your website. Now, let’s look at the main features you should be aware of when you select the …
Your Website is Talking to You – Are You Listening? Part 2 Read More
Web Analytics Tools – Brief Introduction, History and Description The following is the first of a three-part series to be published over the next few weeks to help you make sure you have the best web analytics tool to effectively meet your needs. Here at Market Vantage, we are big fans of web analytics. In …
Your Website is Talking to You – Are You Listening? Part 1 Read More
