social media marketing

What Does Bluesky Mean for Advertising? (Updated: November 2024)

Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but because the invite-only period has ended, businesses can easily set up accounts and begin broadcasting their content. However, take care with your messaging: the userbase leans tech-savvy, […]

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Is Social Media Advertising Right for Your Business?

It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult will spend 6 years and 8 months of their life on social media, which is frankly a little disturbing. What probably won’t surprise you is that social media advertising spend is

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