Recently, LinkedIn rolled out their beta for Business Manager, a platform much like Meta’s identically named ad management tool. For those of you currently running LinkedIn ad campaigns (or planning to do so), here’s how LinkedIn Business Manager will alter your process. Up until now, client advertising accounts and LinkedIn pages have used 1-to-1 permissions. …
Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the success of a nearly identical format on Instagram. Are the two social platforms just too different for it to transfer successfully? Can a feature like LinkedIn Stories really be useful on a site …
It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult will spend 6 years and 8 months of their life on social media, which is frankly a little disturbing. What probably won’t surprise you is that social media advertising spend is …
Is Social Media Advertising Right for Your Business? Read More
Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to …
[Note: This blog post was updated in March 2021 for enhanced relevance.] Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to see your …
Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for many. In fact, eMarketer discovered that LinkedIn accounts for one-fifth of total digital ad dollars for US B2B companies. To help your business get the most out …
LinkedIn Ads Management: New Features To Use in 2019 Read More
