Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google […]
The next step in the process is to review the Search Term report, which will tell you in detail which of your search terms have resulted in actual ad clicks. This is a critical aspect…
Why You Need to Check Your Google Ads Search Terms Report Read More
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…) Read More
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts? The amount of traffic you’ll receive for any given keyword is influenced by two main factors:
Estimating SEO Traffic in 2024: Updated Best Practices Read More
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic
Keyword Data “Not Provided” Or “Not Set” By Google Read More
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by
