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3 Things Marketers Should Know About Expanded Text Ads

By Hans Riemer / 3 minutes of reading

One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user experience, and expanded text ads are significantly more effective than the older format ads and come with some additional perks. That is why it pays to understand …

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Do You Check Your Search Engine Rankings and Ad Positions?

By Hans Riemer / 4 minutes of reading

For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes …

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