2024 Update By the time you read this, the changes we discuss below will have been made. However, understanding the LinkedIn Ads platform is more important than ever. Between 2022 and 2023, LinkedIn saw a 10% increase in US ad revenue (marketers tend to attribute this shift in ad spend to the volatility of X, …
Three Changes Coming to LinkedIn Ads in 2023 (Updated for 2024) Read More
Creating content for online advertising can feel a bit like appealing to an expressionless and mute monarch. Advertisers tend to have a good understanding of text optimization signals like keyword frequency and active voice usage, but optimizing video presents additional complexities: are platforms like YouTube crawling the audio for clarity and keyword content? How does …
Optimizing Video for Maximum Distribution on Facebook Read More
Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the success of a nearly identical format on Instagram. Are the two social platforms just too different for it to transfer successfully? Can a feature like LinkedIn Stories really be useful on a site …
If you’re anything like us at Market Vantage, you spend a great deal of time refining what keywords you and your clients are sponsoring in Google Ads and how much you’re bidding for them. We do everything we can to maximize conversions, and any indication that clicks for a given term aren’t converting is cause for an adjustment, even …
Google Is Changing Their Search Term Reports. How Does This Affect You? Read More
It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult will spend 6 years and 8 months of their life on social media, which is frankly a little disturbing. What probably won’t surprise you is that social media advertising spend is …
Is Social Media Advertising Right for Your Business? Read More
Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for many. In fact, eMarketer discovered that LinkedIn accounts for one-fifth of total digital ad dollars for US B2B companies. To help your business get the most out …
LinkedIn Ads Management: New Features To Use in 2019 Read More
Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …
The Three Most Common and Costly Mistakes in Online Marketing Read More
Are you just getting your business on social media and wondering if you need to be on every network? Do you have an established presence on one or two networks and wonder if you should add another? There are a few reasons why it is important to have your business prominent on several social media …
Why You Should Be on Several Social Media Networks and Not Just One Read More
Do you ever feel like it might just be a waste of time to promote your business on Facebook? Especially when that difficult client keeps calling you, your inbox is exploding, and your To Do List has turned into an entire notebook? Here’s your answer: NO, it’s NOT a waste of time. Don’t let your …
Your Business Facebook Page Management Made Simple Read More
With 300 million active users, Google Plus is quickly becoming a necessary part of every social media strategy. Currently the second largest social network in the world, Google Plus was made for relationship building. It allows you to find and connect with people who have the same interests and passions you do. What better way …
Google Plus – The First 5 Things You Should Do For Your Business Page Read More
