A legal conflict between WordPress co-founder Matt Mullenweg and WP Engine, a major managed hosting provider for WordPress sites, has stirred up concerns within the web development community. The dispute, which revolves around the handling of a popular plugin and trademark rights, has prompted many users and developers to reconsider their dependence on the platform. […]
CEOs and CMOs Need to Re-evaluate WordPress—Right Now. Read More
In the ever-evolving landscape of B2B marketing, distinguishing between demand generation (demand gen) and lead generation (lead gen) is crucial for developing effective strategies. Both disciplines play vital roles in the marketing funnel, yet they serve distinct purposes. Understanding these differences and optimizing both strategies will be key to driving growth and achieving success. In
Demand Gen vs. Lead Gen: A Comparative Guide for B2B Marketing Read More
Staying ahead of the marketing curve while managing limited resources is daunting. However, with the right strategies and a focus on results, your business can thrive even on a tight budget. As a leader in digital marketing, we understand the challenges you face, which is why we’re committed to providing actionable insights to help you
Maximizing Your Marketing Impact on a Limited Budget Read More
Click fraud continues to be a significant challenge in online advertising. One prevalent form involves competitors intentionally clicking on your Pay Per Click (PPC) ads to deplete your budget and deter you from continuing your advertising efforts. With per-click charges often ranging from a few dollars to tens of dollars, it doesn’t take long for
In 2024, digital marketing is not a luxury for your business—it’s a necessity. Whether you’re a small business owner, a startup founder, or part of a larger organization, optimizing your online presence can significantly impact your success. Let’s explore three actionable strategies that you can implement immediately to enhance your digital marketing efforts. 1. Refocus
Three Things You Can Do Right Now to Boost Your Digital Marketing Read More
The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise Wars” is Taco Bell. (Or in the international cut, Pizza Hut – both are owned by PepsiCo.) It was a bold move purchasing such a prominent placement
If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them – the ads are (some would say insidiously) nestled in among your emails with only the word “ad” in a small box to differentiate them from your
After attending an event, a company received an offer from the organizer: for a fee, they would receive a bulk list containing the email addresses of all the attendees. Their industry is small and highly specified, and a list of hundreds of potential clients would be a huge boon, but they asked for our advice
An Event Is Offering Its Attendee Email List for Purchase. Should I Buy It? Read More
Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to
[Note: This blog post was updated in March 2021 for enhanced relevance.] Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to see your
