The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means websites are using the old HTTP security protocol, and that could soon hurt your business.
As an agency that has managed hundreds of online campaigns, we are obsessed with making sure that attribution tracking is set up properly. This led us on a quest to discover the reasons why most marketers don’t follow best practices and, therefore, don’t have good data upon which to base their marketing efforts. But first, …
Measure Marketing Performance with Website Lead Attribution Read More
Clients often ask us “What is the average conversion rate for our industry?” If you search online, you may find charts or graphs that show the industry standard conversion rates for your industry. But are they accurate and should you set expectations based on their claims? According to Google, the definition of a conversion is: …
Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache …
Google Display Automated Targeting – Good or Bad For You? Read More
For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth to make it happen. Although it’s certainly true that having your website listed at the top of the Google search results does tend to bring in more …
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored during a website refresh just seems to go on and on. From having top-notch visual appeal and ensuring links aren’t broken to making sure all content is …
Three Essential SEO Actions to Consider when Updating Your Website Read More
Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing pages, so we created this article as a guide. Do note that this article only provides a brief overview with general recommendations – results and specific attributes …
Google Analytics is a powerful, free tool used to collect data about your website and the visitors to your site. The reporting dashboard in Analytics can give you information about where your traffic is coming from, the locations and demographics of visitors, the different pages users look at when they visit your site, and much …
…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We scratch our heads and wonder why some marketers pursue a mindset that is flat-out counterproductive towards the goal of winning new business. We’re talking about sales that …
Recently, I attended a breakfast seminar on cybersecurity, hosted by Enterprise Bank. If the thought of getting your identity stolen, or your business data getting hacked, gives you the shakes, imagine what it’s like to be in charge of protecting the billion-dollar assets of a commercial bank. The presenters went through a well-organized review of …
Two Simple Cybersecurity Tips to Save a Lot of Grief Read More
