One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user experience, and expanded text ads are significantly more effective than the older format ads and come with some additional perks. That is why it pays to understand …
3 Things Marketers Should Know About Expanded Text Ads Read More
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile …
How a Mobile-Friendly Website Affects Your Business Read More
If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While this capability has been available on-demand in AdWords accounts for some time, Google is planning to include this data in your AdWords report by default. So, …
Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …
The Three Most Common and Costly Mistakes in Online Marketing Read More
by Guest Blogger Andy Moysenko of Advyse. Return on investment (ROI) is one of the most important measures to a business. Whether the enterprise is growing, holding its own, or declining, meaningful ROI data on its expenditures, particularly in marketing is critical to managing the business. And, in the digital age, identifying the return on expenditures …
In my last blog post, How to Sync Outlook With Your Smartphone, I mentioned looking at the Android phone and some of the neat features and tools Google offers, mostly for free. It is easy for me to put all of my personal data into Gmail, Google Contacts, Google Calendar, Picasa, Google maps, etc. …
I was a big fan of the Palm Pilot in the 1990’s and 2000’s. As a corporate marketer, I lived by my Outlook Calendar, Contacts, Tasks and Notes, and all of my various email accounts were routed through Outlook. The Palm let me put all of that information in my shirt pocket when I …
