With so many options available, it can be daunting to learn the applications of each and determine whether it’s right for your business. One common source of confusion when evaluating platforms is the difference between Marketing Automation and CRM.
What’s the Difference between Marketing Automation and CRM? Read More
The quest to reach a higher Google ranking can feel endless. Monitoring your SEO is a constant (and expensive) process, and there is no guarantee of success.
Yoast SEO Plugin for WordPress Adds Structured Data Read More
Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation the most can also be its downfall: the people who run it. This blog post will help you understand the key reasoning behind marketing automation, what it
How Marketing Automation Can Enhance Your Business Read More
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.
Three Things You Should Know About Accelerated Mobile Pages (AMP) Read More
As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.
If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you as business owners and marketers…
What Google Tag Manager Is and Why You Should Use It Read More
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…) Read More
The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means websites are using the old HTTP security protocol, and that could soon hurt your business.
Google Chrome Now Labels All HTTP Websites As ‘Not Secure’ Read More
Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache
Google Display Automated Targeting – Good or Bad For You? Read More
