Devin Littlefield

Devin has been working in the marketing and advertising industry since 2012 while also pursuing his BA in Outdoor Studies at Alaska Pacific University in Anchorage. His experience includes: online advertising, search engine optimization, website development, website analytics, content strategy and development, strategic planning, consulting, and business development.

Google Display Automated Targeting – Good or Bad For You?

Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache

Google Display Automated Targeting – Good or Bad For You? Read More »

Estimating SEO Traffic in 2024: Updated Best Practices 

Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts?  The amount of traffic you’ll receive for any given keyword is influenced by two main factors:

Estimating SEO Traffic in 2024: Updated Best Practices  Read More »

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