Devin Littlefield

Devin has been working in the marketing and advertising industry since 2012 while also pursuing his BA in Outdoor Studies at Alaska Pacific University in Anchorage. His experience includes: online advertising, search engine optimization, website development, website analytics, content strategy and development, strategic planning, consulting, and business development.

Google Ads Brand Campaigns: A Strategic Guide for C-Level Executives

By / 6 minutes of reading

The Challenge of Rising Costs in Branded Campaigns  Branded campaigns are essential for maintaining brand visibility and capturing high-intent traffic. However, they often face the challenge of rising costs due to increased competition and the broad nature of keyword matching. Advertisers may find their ads appearing for irrelevant or low-value searches, leading to inefficient use […]

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CEOs and CMOs Need to Re-evaluate WordPress—Right Now. 

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A legal conflict between WordPress co-founder Matt Mullenweg and WP Engine, a major managed hosting provider for WordPress sites, has stirred up concerns within the web development community. The dispute, which revolves around the handling of a popular plugin and trademark rights, has prompted many users and developers to reconsider their dependence on the platform.

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Three Things You Can Do Right Now to Boost Your Digital Marketing 

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In 2024, digital marketing is not a luxury for your business—it’s a necessity. Whether you’re a small business owner, a startup founder, or part of a larger organization, optimizing your online presence can significantly impact your success.   Let’s explore three actionable strategies that you can implement immediately to enhance your digital marketing efforts.  1. Refocus

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Google’s Core Update Completely Deindexes Sites

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Understanding the Core Update and Website Deindexing In March 2024, Google unleashed one of its most significant algorithm updates to date—the March 2024 Core Update, which resulted in massive deindexing (removing pages or entire websites from the search engine). This seismic shift left business owners, marketers, and SEO experts reeling as they grapple with its

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What Is Schema Markup?

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In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly

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HubSpot Content Hub: An Overview 

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HubSpot’s Content Hub emerged in April 2024 as a robust solution for marketers seeking to navigate the complexities of content creation, distribution, and personalization. The Hub comprises a number of tools intended to help users build more efficient and organized content pipelines for their businesses. Let’s explore the Content Hub’s features, benefits, use cases, and limitations. 

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Understanding Google’s Consent Mode

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Google’s Consent Mode represents a fundamental shift in the relationship between the advertiser and consumer. Its new marketing controls and audience opt-in system are intended to balance power between users and the parties collecting & utilizing their data, but businesses who fail to understand its complexity will miss valuable advertising opportunities.  Digital Marketing and Privacy

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How To Use Conversion Rate Optimization for Maximum Success 

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In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in the marketer’s arsenal. (If you’re a Chief Revenue Officer, I hope the shared initialism isn’t confusing – hopefully this info will still be useful!) If you’d prefer

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Demystifying Marketing Automation: Streamlining Success in Modern Marketing

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In today’s fast-paced digital landscape, staying competitive requires businesses to embrace efficiency-enhancing tools. Among these tools, Marketing Automation stands out as a powerful catalyst for streamlining marketing efforts, driving engagement, and nurturing customer relationships. But what exactly is Marketing Automation, and what processes can it handle?  Understanding Marketing Automation  Marketing Automation refers to the use

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SEO for Credit Unions

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In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a strong online footprint isn’t just about visibility—it’s about fostering connections with potential members, nurturing trust, and emphasizing the community-driven nature of credit unions.  Effective online marketing, especially

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