Google’s Latest Attempt at Privacy, Topics API, Further Erodes Marketers’ Options
Farewell, FLoC; we hardly knew ye. After many months of hype, Google has canned their Federated Learning of Cohorts (FLoC) program, which they had intended to replace third-party cookies (and perhaps forestall anti-trust and privacy legal action). We made no secret of our low expectations for the program, but we were trepidatious regarding what solution …
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