seo

Supercharge Your SEO: How to Use AI for Keyword Research

By / 7 minutes of reading

For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine optimization (SEO) strategy. However, the digital landscape is becoming more competitive. Traditional methods of sifting through spreadsheets and analyzing search volumes can be time-consuming and may not fully capture evolving search trends or user intent. Artificial intelligence […]

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What is SEO Forecasting?

By / 4 minutes of reading

SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide

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Google Reviews: the November 2023 Update

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On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights. 

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Google Is Changing Their Search Term Reports. How Does This Affect You?

By / 2 minutes of reading

If you’re anything like us at Market Vantage, you spend a great deal of time refining what keywords you and your clients are sponsoring in Google Ads and how much you’re bidding for them. We do everything we can to maximize conversions, and any indication that clicks for a given term aren’t converting is cause for an adjustment, even

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Does Advertising on Google Boost Organic Traffic?

By / 3 minutes of reading

We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right?  Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic

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You Have a Great Website, Now What?

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The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in?  The good news is that you already have a great foundation to

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5 Quick Ways to Improve Search Engine Optimization (SEO)

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In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips

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