For marketers both digital and physical, a campaign is only as successful as is measurable with data after the fact, whether the metric is in-store visits or online clicks. That’s why before any advertising campaign is put into action, the groundwork to measure its success must be laid. Unfortunately for email marketers, this measurement is …
Apple’s Mail Privacy Changes Are Coming, and They’re Scary Read More
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be …
Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd references alone are inescapable. Here’s a simplified explanation of the technology along with some speculation about the future of FLoC. Why Did Google Create FLoC? Ad tech …
