What Does Bluesky Mean for Advertising?
What Is Bluesky? In 2019, Jack Dorsey founded the decentralized social network Bluesky. Created independently of Twitter but funded by the company (until 2022), Bluesky was intended it to fix what Dorsey viewed as the biggest issue with Twitter: its corporate structure and interests. In contrast, Bluesky is a protocol, a system through which different …