online advertising

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What Does Bluesky Mean for Advertising? (Updated March 2024)

Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but because the invite-only period has ended, businesses can easily set up accounts and begin broadcasting their content. However, take care with your messaging: the userbase leans tech-savvy, …

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What Are LinkedIn Stories?

Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the success of a nearly identical format on Instagram. Are the two social platforms just too different for it to transfer successfully? Can a feature like LinkedIn Stories really be useful on a site …

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How To Increase Web Traffic

Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google …

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