Lead Funnel

Landing Pages 101

Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing pages, so we created this article as a guide. Do note that this article only provides a brief overview with general recommendations – results and specific attributes […]

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Optimizing Online Lead Funnels

…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We scratch our heads and wonder why some marketers pursue a mindset that is flat-out counterproductive towards the goal of winning new business. We’re talking about sales that

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