Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite their assurances about how the data is anonymized and the paramount importance of user privacy, we know their user data must be useful, and there must be …
Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd references alone are inescapable. Here’s a simplified explanation of the technology along with some speculation about the future of FLoC. Why Did Google Create FLoC? Ad tech …
In my last blog post, How to Sync Outlook With Your Smartphone, I mentioned looking at the Android phone and some of the neat features and tools Google offers, mostly for free. It is easy for me to put all of my personal data into Gmail, Google Contacts, Google Calendar, Picasa, Google maps, etc. …
