Why You Need to Check Your Google Ads Search Terms Report
The next step in the process is to review the Search Term report, which will tell you in detail which of your search terms have resulted in actual ad clicks. This is a critical aspect…
Google Ads
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…)
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Google Display Automated Targeting – Good or Bad For You?
Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache …
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