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Should Your Business Use a CRM?

Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track prospects. One solution in vogue since the mid-1980s is the customer relationship management system, or CRM.   So, what exactly does a CRM do, and how can it help your business?    What Is a …

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