Ad Formats

Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to […]

[Note: This blog post was updated in March 2021 for enhanced relevance.]  Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies.  Think about it: who better to see your