When it came into effect, the GDPR provoked a Y2K-esque panic. For companies utilizing personal data in their daily operations, the new regulation was a harbinger of daunting change even before most people understood its full scope. Now, having spent a couple years in the aftermath, it’s clear that one of the GDPR’s most significant […]
Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google
What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information
If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you as business owners and marketers…
What Google Tag Manager Is and Why You Should Use It Read More
As an agency that has managed hundreds of online campaigns, we are obsessed with making sure that attribution tracking is set up properly. This led us on a quest to discover the reasons why most marketers don’t follow best practices and, therefore, don’t have good data upon which to base their marketing efforts. But first,
Measure Marketing Performance with Website Lead Attribution Read More
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait
