Web Analytics


How To Increase Web Traffic

Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google …

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Are You CCPA-Compliant?

What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information …

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The Three Most Common and Costly Mistakes in Online Marketing

Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …

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Mobile-Friendly Websites are Key

Site Speed and SEO

At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait …

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