Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025)
Why this matters now In just one year, Google’s AI Overviews (AIO)—the multi‑sentence, AI‑generated summaries that sit above the familiar “blue links”—have gone from limited pilot to a core element of mainstream Search. As AIOs roll out globally, many publishers report traffic declines, even as Google insists that “higher‑quality clicks” are flowing to sites that […]
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