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Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025)

By / 5 minutes of reading

Why this matters now  In just one year, Google’s AI Overviews (AIO)—the multi‑sentence, AI‑generated summaries that sit above the familiar “blue links”—have gone from limited pilot to a core element of mainstream Search. As AIOs roll out globally, many publishers report traffic declines, even as Google insists that “higher‑quality clicks” are flowing to sites that […]

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The Power of Marketing Scorecards: Aligning KPIs with Business Objectives for Enhanced Performance

By / 5 minutes of reading

Marketing teams have always faced the challenge of demonstrating their impact on overall business success. Now, more than ever, results need to be measured accurately and reported instantly. One effective way to achieve these mandates is through the use of marketing scorecards. Scorecard tools not only help in measuring key performance indicators (KPIs) but also

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SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity

By / 8 minutes of reading

Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms:  1. Content Optimization  Google Perplexity AI Focus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that

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What is SEO Forecasting?

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SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide

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How to Evaluate SEO Performance to Drive Better Results

By / 9 minutes of reading

Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO efforts, you need to consistently evaluate your results and adjust your strategy accordingly. This comprehensive guide will walk you through the process of evaluating your SEO performance,

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How To Increase Web Traffic

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Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search phrases people typed into Google that brought them to our site. We’ll be addressing many common SEO questions in upcoming blog posts (we’ve got plenty of other articles to help you master Google

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Are You CCPA-Compliant?

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What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information

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