Uncategorized

Navigating and Optimizing the GA4 Dashboard: Best Practices for 2024 

Google Analytics 4 (GA4) represents a significant shift from its predecessor, Universal Analytics (UA), focusing on a more nuanced and privacy-conscious approach to tracking and analyzing user interactions. Navigating the GA4 dashboard can be overwhelming, with endless data points and default reports that may not align with your specific business needs. But it doesn’t have […]

Navigating and Optimizing the GA4 Dashboard: Best Practices for 2024  Read More

How Small Changes Can Make a Big Difference in Google Ads Results

When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online marketing to see what’s working and what’s not.  This process can be difficult for people outside the marketing sphere to understand, so we thought it would be

How Small Changes Can Make a Big Difference in Google Ads Results Read More

Meta Is Discontinuing Audience Targeting Options

In an announcement last December, Meta detailed some upcoming changes to audience targeting within Facebook ad campaigns. Last Wednesday we received confirmation that the changes are finally being made: several audience targeting options across four categories are being removed for advertisers on March 17 (this Thursday). What’s Changing?  As part of the current trend of

Meta Is Discontinuing Audience Targeting Options Read More