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Google Analytics 4 (GA4) represents a significant shift from its predecessor, Universal Analytics (UA), focusing on a more nuanced and privacy-conscious approach to tracking and analyzing user interactions. Navigating the GA4 dashboard can be overwhelming, with endless data points and default reports that may not align with your specific business needs. But it doesn’t have […]

When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online marketing to see what’s working and what’s not.  This process can be difficult for people outside the marketing sphere to understand, so we thought it would be