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Three Things You Can Do Right Now to Boost Your Digital Marketing 

In 2024, digital marketing is not a luxury for your business—it’s a necessity. Whether you’re a small business owner, a startup founder, or part of a larger organization, optimizing your online presence can significantly impact your success.   Let’s explore three actionable strategies that you can implement immediately to enhance your digital marketing efforts.  1. Refocus …

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How Small Changes Can Make a Big Difference in Google Ads Results

When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online marketing to see what’s working and what’s not.  This process can be difficult for people outside the marketing sphere to understand, so we thought it would be …

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audience targeting

Meta Is Discontinuing Audience Targeting Options

In an announcement last December, Meta detailed some upcoming changes to audience targeting within Facebook ad campaigns. Last Wednesday we received confirmation that the changes are finally being made: several audience targeting options across four categories are being removed for advertisers on March 17 (this Thursday). What’s Changing?  As part of the current trend of …

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