Search Engine Optimization

Schema Markup

What Is Schema Markup?

In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly …

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Conversion Rate Optimization

How To Use Conversion Rate Optimization for Maximum Success 

In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in the marketer’s arsenal. (If you’re a Chief Revenue Officer, I hope the shared initialism isn’t confusing – hopefully this info will still be useful!) If you’d prefer …

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Credit Union

SEO for Credit Unions

In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a strong online footprint isn’t just about visibility—it’s about fostering connections with potential members, nurturing trust, and emphasizing the community-driven nature of credit unions.  Effective online marketing, especially …

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Google Reviews update

Google Reviews: the November 2023 Update

On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights.  …

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Google's Malicious Software Policy is Changing

Expansions Made to Google’s Malicious Software Policy

Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible …

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Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.   Users of the most popular website in the …

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Data Studio Mockup on iPad

Data Studio Fusion with Looker Creates New Compatibilities 

At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio.  This is great news for anyone with a large cache of business data: Data …

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