Search Engine Optimization

Google's Malicious Software Policy is Changing

Expansions Made to Google’s Malicious Software Policy

Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible …

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Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.   Users of the most popular website in the …

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Data Studio Mockup on iPad

Data Studio Fusion with Looker Creates New Compatibilities 

At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio.  This is great news for anyone with a large cache of business data: Data …

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Digital Marketing

Does Advertising on Google Boost Organic Traffic?

We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right?  Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic …

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You Have a Great Website, Now What?

The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in?  The good news is that you already have a great foundation to …

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Vector graphic of person holding an overly-large magnifying glass that makes the "O" is "SEO" on a computer screen

5 Quick Ways to Improve Search Engine Optimization (SEO)

In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips …

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