A few months ago, Google announced they were making some changes to their local search ads. Now that these changes have rolled out, we thought it would be a good time for a refresher on what local search ads are, who should be using them, and what changed in the recent months. What Are Local Search Ads? […]
Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track prospects. One solution in vogue since the mid-1980s is the customer relationship management system, or CRM. So, what exactly does a CRM do, and how can it help your business? What Is a
If you’re anything like us at Market Vantage, you spend a great deal of time refining what keywords you and your clients are sponsoring in Google Ads and how much you’re bidding for them. We do everything we can to maximize conversions, and any indication that clicks for a given term aren’t converting is cause for an adjustment, even
Google Is Changing Their Search Term Reports. How Does This Affect You? Read More
We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to reward advertisers with higher organic listings, right? Well, not exactly. Google charges when someone clicks your ad. If they click your organic listing instead, Google makes no money. Boosting your organic
It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult will spend 6 years and 8 months of their life on social media, which is frankly a little disturbing. What probably won’t surprise you is that social media advertising spend is
Is Social Media Advertising Right for Your Business? Read More
The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in? The good news is that you already have a great foundation to
Faced with an abrupt decrease in pageviews, leads, and sales, any good business owner would immediately begin by identifying the cause and finding a fix, right? “Of course they would,” you say, “or they wouldn’t own a business for very long!” But there’s one common, recurring issue affecting thousands of businesses every year, and many
There are five times as many cellphones in use worldwide as there are PCs. It might be worth your time to consider how many of them are visiting your website. In November 2019, the market share for mobile devices surpassed that of desktop computers in North America. That same month, iOS beat Windows for the first
The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision by a lower court that a lack of accessibility for sight-impaired users on Domino’s website “…impedes access to the goods and services of its physical pizza franchises—which
Does Your Website Meet Basic Accessibility Requirements? Read More
What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information
