Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its […]
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing.
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the
Original article Updated: October 22nd, 2024 LinkedIn Ads has seen considerable growth as a key platform for B2B demand generation, offering precision targeting for businesses looking to drive awareness and pipeline. With LinkedIn’s growing commitment to ad technology, 2025 brings even more transformative updates that will shape how businesses use this tool. Below, we explore
2024 Update Writing this update in January 2024, one thing stands out to me about the below predictions. Google’s method of constantly tweaking and iterating its products with new features is effective overall, but also understandably imprecise. Many of the changes they make to Search and their other products are later rolled back or altered
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio. This is great news for anyone with a large cache of business data: Data
Data Studio Fusion with Looker Creates New Compatibilities Read More
The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise Wars” is Taco Bell. (Or in the international cut, Pizza Hut – both are owned by PepsiCo.) It was a bold move purchasing such a prominent placement
If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them – the ads are (some would say insidiously) nestled in among your emails with only the word “ad” in a small box to differentiate them from your
Creating content for online advertising can feel a bit like appealing to an expressionless and mute monarch. Advertisers tend to have a good understanding of text optimization signals like keyword frequency and active voice usage, but optimizing video presents additional complexities: are platforms like YouTube crawling the audio for clarity and keyword content? How does
Optimizing Video for Maximum Distribution on Facebook Read More
Recently, LinkedIn rolled out their beta for Business Manager, a platform much like Meta’s identically named ad management tool. For those of you currently running LinkedIn ad campaigns (or planning to do so), here’s how LinkedIn Business Manager will alter your process. Up until now, client advertising accounts and LinkedIn pages have used 1-to-1 permissions.
