CRM and Marketing Automation

Streamline Your Digital Marketing and Sales Process

How many apps do you need for your marketing and sales? If you’re like most organizations, you are using some combination of:

• A CRM like Salesforce, Zoho or Act.
• A landing page builder like Leadpages, Unbounce or Instapage.
• An email platform like Constant Contact, Emma or MailChimp.
• A social network platform like Hootsuite or Tweetdeck.
• Analytics and lead attribution such as Google Analytics.
• Excel Workbooks

In addition, you may have come up with some of your own methods and customizations to track and score visitor engagement in order to gauge sales-readiness and measure the success of your marketing campaigns.

Market Vantage can streamline your lead funnels and sales pipeline with a single tool that offers robust features in an easy-to-use platform. HubSpot is our recommended platform for most B2B companies due to its broad, completely integrated features and affordable price point. By consolidating your marketing, sales, and customer support information in one solution, you will be able to track your campaigns, convert more leads to sales, satisfy customers, and continuously improve your marketing initiatives.

HubSpot supports inbound marketing strategies its ability to manage content on a HubSpot-hosted website or by dovetailing with a website hosted in WordPress, Squarespace, or any web platform. HubSpot forms embedded in your web pages will bring lead information directly into the CRM without any middleware required.

Outbound marketing through email and social media is simple, integral to the HubSpot CRM, and offers a multitude of automations to make programs efficient. Advanced segmentation and personalization allow timely communications of the right messages to the right people

HubSpot is especially valuable by your sales team. They will love how easy it makes managing leads, completing sales activities, and closing deals to reach quotas faster. Management will have complete visibility to the pipeline and accurate forecasts – maybe for the first time ever!

If you already have a CRM/marketing automation platform, Market Vantage can provide advice on how use it most effectively to achieve your digital marketing goals. In addition to HubSpot, our team has deep experience in Salesforce, Pardot, ActiveCampaign, Highrise, Pipedrive, SugarCRM, SharpSpring, Constant Contact, MailChimp, Zoho, and SalesLogix.

Broad experience across CRM/marketing automation platforms also makes Market Vantage the ideal provider of migration services if you are converting to a new system.