The Ad Performance Check-Up is a focused one-time engagement for teams that want an independent expert review of their advertising without committing to ongoing management. We inspect campaign structure, targeting, creative, conversion tracking, and performance, then provide prioritized recommendations your team can act on.
Growth you can trust.
Ad Performance Check-Up
A one-time expert audit of paid-media accounts, tracking, structure, creative, and optimization opportunities with a prioritized action plan.
Demand Performance
The current page is already one of the clearest service offers on the legacy site. It is positioned as a one-time engagement for marketers who are concerned about campaign performance but are not necessarily looking for an agency to take over management. That concept should remain.
The refreshed version standardizes the page with the broader services collection and updates the evaluation criteria around B2B pipeline quality. The audit can cover campaign types, search terms, targeting, placements, budgets, bidding, naming and organization, creative, landing-page alignment, click and conversion tracking, and reporting accuracy.
Evaluate campaign types, audience strategy, keywords or placements, segmentation, naming, and whether the account architecture supports the business goal.
Review message-market fit, ad creative, calls to action, offer strength, and the consistency between the ad and destination experience.
Identify wasted spend, poor allocation, bidding issues, and opportunities to improve cost efficiency or conversion volume.
Audit conversion actions, campaign tagging, analytics, and reporting so optimization decisions are based on trustworthy data.
We document the go-to-market motion, goals, concerns, budget context, and the accounts and tracking tools included in scope.
We inspect the requested ad accounts and supporting measurement, comparing setup and performance with accepted practices and business objectives.
We walk through the findings, estimate where improvement is possible, and provide written recommendations your team can prioritize.
Focused support for the right business challenge.
Growth you can trust.
The people reviewing the account also understand landing pages, analytics, attribution, and the B2B sales funnel. That helps separate a true media problem from a conversion or measurement problem and keeps the recommendations grounded in business outcomes.
The legacy page highlights multi-channel client results including Appfire, VIIZR, and BigPicture. The current site also cites more than 530 campaigns launched across Market Vantage's broader work.
No. The Ad Performance Check-Up is designed as a one-time review. You can implement the recommendations internally or discuss ongoing help separately.
The scope can include the paid platforms Market Vantage actively supports, such as Google, Microsoft, LinkedIn, and Meta, depending on the engagement.
Yes. Conversion and click-tracking accuracy are part of the review because poor measurement can make a healthy campaign look broken or hide real waste.
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