Internet Marketing Methodology
The two main goals of Internet marketing are to create awareness for your products or services and then convert that interest into business opportunities. For two decades, Market Vantage has helped organizations accomplish these goals.
In addition to web-based promotion and lead generation, your Internet marketing strategy may include reducing operational costs, increasing customer loyalty, partner or channel development, and market analysis. Because we are experienced and versatile marketing pros, we can share our many years of experience in these areas with you to help you make wise choices and avoid the many common pitfalls.
Our methodology can be summarized as follows:
- Define business goals, target audiences, and messaging per audience
- Measure existing Internet presence and programs
- Define / refine Internet marketing strategy
- Implement
- Measure results
Internet Marketing Goals, Target Markets and Strategy
We always begin our client relationships by asking a lot of questions. For example, what are you selling? What are the various buyer personas? What “pain” are potential customers experiencing that your product or service addresses? How do they typically find out about products or services like yours? If buying decisions involve more than one person, what are their roles? Who is your competition and what are their strengths and weaknesses? What are your unique competitive advantages? Who are your potential partners or affiliates?
Define / Refine Internet Marketing Strategy
Once we understand the fundamentals of your business, we explore how you could better leverage the Internet to enhance your sales and marketing efforts. Who are the audiences / personas that should visit your website, what is your message to each audience, and what do you want each audience to do before leaving your site? Are you tracking visitors to your site and measuring the results of your online campaigns? When a sale is made, can you attribute that sale back to the campaign or campaigns that triggered the initial visit or contact?
Implementation
Part of our value to you is our experience with Internet marketing technologies, vendors, ad platforms, and best practices. We draw on this experience to develop a plan and provide implementation support from assistance to full development if you need it. Some of our clients want to handle all or part of the implementation themselves, and that’s fine with us. We work as your partner and bring in our team of digital marketing strategists, copy writers, ad platform experts, web developers, and technical talent as needed. We remain intensely focused on limiting your costs and maximizing your profits through our work.
Measurement
One of the advantages of Internet marketing is the quick availability of results from your campaigns. The results of even a minor tweak to your website, for example to increase conversion rate, can often be seen in a matter of hours or days, making it easier to fine-tune and incrementally improve your site and your campaigns. Given this fact, it’s surprising how few companies actually have an effective process in place to measure the results of what they’re doing and feed that information back into the cycle. Market Vantage can implement the measurement technology, figure out “what it means,” and provide you with the resulting observations and recommendations to help you continuously improve your company’s Internet marketing performance.
Let us assess your website traffic needs and determine the best set of website marketing programs to achieve your desired results. Please contact us in confidence by calling +1-978-482-0130 or completing our Information Request Form.
Newsletter Sign-Up
Sign-up for our VantagePoint newsletter to get insider tips from our team of agency experts on SEO, PPC, Web Analytics, marketing automation, and Social Media Marketing.
Free Download: Marketing Automation Playbook
Get the ultimate guide to marketing automation
Introduction to AI SEO
Introduction to AI SEO As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility. Think of AI SEO as your intelligent digital strategist – one that processes millions of data points in seconds to uncover patterns, predict trends, and automate time-consuming optimization tasks. This isn’t just about working faster; it’s about working smarter to achieve better results for our clients. The impact of AI…
The Google-Reddit Deal Nine Months In
The Google-Reddit Deal Nine Months In In February 2024, Reddit entered into a licensing agreement with Google, reportedly valued at $60 million annually, granting Google access to Reddit’s extensive user-generated content for training its AI models. (PCMag) Some Market Vantage clients have seen shifts in organic rankings based on Google’s preference for Reddit content. Many have been experimenting with advertising on Reddit, and it is unclear how the inclusion of Reddit results in Google searches may replace direct Reddit searches. This may be offset by ad opportunities once visitors jump to Reddit from Google SERP. This partnership has had several…
Effective B2B Demand Generation Strategies for 2025
Effective B2B Demand Generation Strategies for 2025 In the ever-evolving landscape of B2B marketing, demand generation has emerged as a crucial strategy for driving business growth, especially in the face of tightening budgets and cautious buyers. For 2025, understanding and implementing effective B2B demand generation strategies is not just a necessity, but a key differentiator that can set your business apart from the competition. Understanding B2B Demand Generation in 2025 B2B demand generation is more than just lead generation; it is a holistic approach aimed at creating and nurturing awareness and interest in your products or services within a targeted…
What is SEO Forecasting?
SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide a clear picture of potential organic traffic, rankings, and revenue. This enables businesses to make informed decisions and allocate resources efficiently. At its core, SEO forecasting combines historical data analysis, keyword research, and statistical modeling to forecast future trends and search traffic changes. This approach…
7 B2B Lead Generation Strategies That Actually Work
Let’s cut to the chase – you want more B2B leads that convert, right? As someone who’s been in the trenches of digital marketing for B2B software and tech companies, I’ve seen what works and what doesn’t. So, let’s skip the fluff and dive into seven B2B lead generation strategies that are crushing it right now. Before we jump in, here’s a quick reality check: The average cost per B2B lead is hovering around $198.44, and the current lead-to-deal rate is a measly 0.78%. Ouch. But don’t worry, we’re about to change that for you. 1. Target Specific Accounts (ABM)…
How to Evaluate SEO Performance to Drive Better Results
Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO efforts, you need to consistently evaluate your results and adjust your strategy accordingly. This comprehensive guide will walk you through the process of evaluating your SEO performance, providing actionable insights and tools to help you drive better results. The Importance of Tracking SEO Results Before diving into the specifics of how to evaluate SEO, it’s crucial to understand why tracking your results is so important: Measure ROI: By tracking your SEO results,…