Internet Marketing Resources

The Power of Marketing Scorecards: Aligning KPIs with Business Objectives for Enhanced Performance Marketing teams have always faced the challenge of demonstrating their impact on overall business success. Now, more than ever, results need to be measured accurately and reported instantly. One effective way to achieve these mandates is through the use of marketing scorecards. Scorecard tools not only help in measuring key performance…

Google’s Latest AI Innovations Are Startlingly Good—Here’s Why It Matters to Your Business  Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy.  Google’s AI is Your New Co-Strategist  Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and…

Supercharge Your SEO: How to Use AI for Keyword Research For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine optimization (SEO) strategy. However, the digital landscape is becoming more competitive. Traditional methods of sifting through spreadsheets and analyzing search volumes can be time-consuming and may not fully capture evolving search trends or user intent. Artificial…

Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact  Digital advertising is increasingly costly, and return on investment (ROI) has notably declined since 2022.  The consensus among industry analysts is that digital advertising effectiveness continues to face pressure from increased competition, privacy changes, algorithm updates, and the integration of AI in search results, which collectively diminish both organic and paid visibility while increasing costs.   The…

Common Mistakes to Avoid When Implementing AI in Your SEO Strategy  1. Over-Reliance on AI  What it is: Relying too heavily on AI-generated content without human checks or edits. It is tempting, of course. New generative AI models are being released continuously, and many of them are quite good at research and drafting of content. Some systems can even suggest edits to optimize your…

Growth Potential of AI Agents in Marketing  Imagine a new world where half of your marketing team is comprised of AI agents that handle specific aspects of your marketing. These artificial teammates are able to act and respond just like any other qualified marketing employees would. And while this may seem like a far-fetched future that we only get to see in new sci-fi…