Internet Marketing Resources

Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact  Digital advertising is increasingly costly, and return on investment (ROI) has notably declined since 2022.  The consensus among industry analysts is that digital advertising effectiveness continues to face pressure from increased competition, privacy changes, algorithm updates, and the integration of AI in search results, which collectively diminish both organic and paid visibility while increasing costs.   The…

Common Mistakes to Avoid When Implementing AI in Your SEO Strategy  1. Over-Reliance on AI  What it is: Relying too heavily on AI-generated content without human checks or edits. It is tempting, of course. New generative AI models are being released continuously, and many of them are quite good at research and drafting of content. Some systems can even suggest edits to optimize your…

Growth Potential of AI Agents in Marketing  Imagine a new world where half of your marketing team is comprised of AI agents that handle specific aspects of your marketing. These artificial teammates are able to act and respond just like any other qualified marketing employees would. And while this may seem like a far-fetched future that we only get to see in new sci-fi…

SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity  Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms:  1. Content Optimization  GooglePerplexity AIFocus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that deeply answers…

Common B2B Website Conversion Problems and Solutions Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills your conversions and how to fix it: ProblemQuick FixImpactSlow LoadingCompress images, use CDN+40% leadsComplex FormsCut to 5 fields max+160% conversionsNo Social ProofAdd customer logos & reviews+27% trustPoor ContentCreate case studies & guides+67% leadsBad DesignFix mobile view…

Introduction to AI SEO  As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility. In this introduction to AI SEO, I’ll be covering a number of topics that all…