Internet Marketing Resources

HubSpot Fall 2025 Spotlight The Spotlight Fall 2025 announcements represent more than an incremental update—they are a frank concession that Inbound Marketing playbook HubSpot pioneered decades ago isn’t working anymore. They’ve coined a new term—Loop Marketing—to brand their modern approach. Here is how they described it in their September press release:  “The old funnel assumed customers would come to you. They visit your website,…

Measuring Success: Key SEO Metrics to Track with AI  Begin with goals, end with insight  Are you reporting what is truly important about SEO? Dashboards only matter if the numbers reflect a business objective—revenue, pipeline, or market share. Before deploying another AI widget, write a one‑sentence goal for each content pillar (“Increase demo requests from cybersecurity buyers by 20 % in Q3”). Every metric and cadence below should ladder back…

How to Manage Marketing Content Strategy and Execution with AI Once you’ve completed a thorough audit of your marketing content, the next step is to actively manage, expand, and optimize your strategy. AI can assist at every stage — from organizing content into themes to ensuring consistent brand governance.This guide walks you through the remaining steps in building and maintaining a content strategy, following…

How to Use AI to Audit Marketing Content An effective content strategy starts with knowing exactly what you already have — and whether it’s helping or hurting your goals. A content audit helps you identify gaps, redundancies, and opportunities across all your marketing assets. AI can make this process faster, more consistent, and less tedious.  This guide covers how to audit both CMS-managed content and…

SEO & PPC in 2025: Still Better Together—But the Playbook Has Changed  Why SEO & PPC Have Always Influenced Each Other  Shared real estate = extra clicks. Google’s long running “Incremental Ad Clicks” research shows that, on average, 89 % of paid clicks are not replaced by organic clicks when ads are paused, confirming that simultaneous visibility delivers incremental traffic rather than cannibalization. Google Research  Keyword & intent overlap. A…

Understanding How Large Language Models (LLMs) Work Large Language Models (LLMs), such as GPT-4 and Gemini, have revolutionized the way we interact with technology, transforming tasks from content creation to customer support. But how do these powerful AI tools really operate?  How LLMs Process Prompts  When you enter a prompt into an LLM, the model doesn’t actually “think” like a human. Instead, it processes…