Internet Marketing Resources

Introduction to AI SEO  As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility.  Think of AI SEO as your intelligent digital strategist – one that processes millions…

The Google-Reddit Deal Nine Months In  In February 2024, Reddit entered into a licensing agreement with Google, reportedly valued at $60 million annually, granting Google access to Reddit’s extensive user-generated content for training its AI models. (PCMag) Some Market Vantage clients have seen shifts in organic rankings based on Google’s preference for Reddit content. Many have been experimenting with advertising on Reddit, and it…

Effective B2B Demand Generation Strategies for 2025  In the ever-evolving landscape of B2B marketing, demand generation has emerged as a crucial strategy for driving business growth, especially in the face of tightening budgets and cautious buyers. For 2025, understanding and implementing effective B2B demand generation strategies is not just a necessity, but a key differentiator that can set your business apart from the competition….

SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide a clear picture of potential organic traffic, rankings, and…

Let’s cut to the chase – you want more B2B leads that convert, right? As someone who’s been in the trenches of digital marketing for B2B software and tech companies, I’ve seen what works and what doesn’t. So, let’s skip the fluff and dive into seven B2B lead generation strategies that are crushing it right now. Before we jump in, here’s a quick reality…

Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO efforts, you need to consistently evaluate your results and adjust your strategy accordingly. This comprehensive guide will walk you through the process of evaluating your SEO performance, providing actionable insights and tools to help you drive…