Social Media Marketing

Social Media Marketing for Search Engine Optimization

The Worldwide Web has shifted from a broadcast platform, where organizations communicate about themselves to the world via their websites, to a dialogue, where individuals, both inside and outside the organization, carry on electronic conversations around the clock. The use of social media is exploding on personal and professional networking sites, blogs, social bookmarks, RSS feeds, user reviews and video sharing sites. No longer can an organization promote market awareness and manage its online reputation merely by publishing and maintaining a website. Today, what your customers, partners and stakeholders have to say becomes an important part of the mix.

In addition, for some time now the major search engines have been showing “blended” search results that can include items like maps based on your location or a location in your search query, videos, blogs, articles, news releases and social-media sites. All of these represent further opportunities for your company to show up in search results, as well as new ways for potential customers to find your website and learn about your organization.

Social Media Marketing (SMM) is a perfect complement to your Search Engine Optimization (SEO) efforts. SMM consists of developing and publishing content, creating links and carrying on an electronic dialogue with a community of interest. In return, SMM gives you increased online visibility, delivers more website traffic and helps you positively influence your organization’s online reputation. SMM can dramatically increase the awareness of your brand and bring prospective customers to your website.

SMM establishes multiple references and links to your website on a wide variety of web pages, blogs and other locations. People reading this content learn about your organization, and many of them will visit your website to learn more.