VantagePoint Blog

For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth…

When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored…

Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing…

Google Analytics is a powerful, free tool used to collect data about your website and the visitors to your site. The reporting dashboard in Analytics can give you…

…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We…

Recently, I attended a breakfast seminar on cybersecurity, hosted by Enterprise Bank. If the thought of getting your identity stolen, or your business data getting hacked, gives you…

One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user…

Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search…

If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.”…

Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of…