If you advertise using Google AdWords, you want to know where your ad will be positioned and how it looks on the search results page. Typing your keyword into Google Search will allow you to do this. However there is a “cost” associated with this action, even when you don’t click on your ad. …
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can have on your search rankings. Today we would like to tell you how to correct this issue on the major platforms. A couple of notes to mention …
Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the same URL https://marketvantage.com. This is called a “Canonical URL Redirect” or a “301 Redirect”. Now unfortunately, a lot of websites don’t have this redirect which can negatively …
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