Internet Marketing Methodology

Understanding How Large Language Models (LLMs) Work Large Language Models (LLMs), such as GPT-4 and Gemini, have revolutionized the way we interact with technology, transforming tasks from content creation to customer support. But how do these powerful AI tools really operate?  How LLMs Process Prompts  When you enter a prompt into an LLM, the model doesn’t actually “think” like a human. Instead, it processes text statistically:  Tokenization: Your input text is broken into tokens, small units of words or sub-words, converting them into numerical representations. Embedding: Tokens are mapped into a higher-order numerical representation that adds semantic meaning and syntactic…

How to Prevent AI from Being a “Yes-Man”  Generative Artificial Intelligence platforms, particularly large language models (LLMs), have rapidly become valuable partners in everyday decision making. However, new research indicates AI might be overly cooperative, often mirroring the ideas of users without offering essential critical feedback. This cooperative nature—dubbed the “yes-man” effect—can limit the value of AI as a tool for unbiased decision making and critical thinking.  Why AI Acts as a “Yes-Man”  AI models, including popular ones like GPT-4.5, are fundamentally designed to assist and align with user requests, inherently incentivizing agreement and positivity. Discussions on platforms like Reddit…

AI Agents in Marketing  for 2025  You may have seen that atmospheric TV ad: a well-known actor, standing in a rain-soaked restaurant, pondering how one decisive interaction might alter the path of a customer relationship. The question that inevitably comes up is, “Wait, what exactly could these new AI-driven ‘agents’ be doing in such a dramatic setting?” It’s a fair question, and the ad wants us to wonder. What’s different in 2025 is that many mid-sized businesses—especially those in B2B markets—are no longer just imagining. They’ve started taking practical steps to deploy AI agents as part of their marketing playbooks.  …

Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025) Why this matters now  In just one year, Google’s AI Overviews (AIO)—the multi‑sentence, AI‑generated summaries that sit above the familiar “blue links”—have gone from limited pilot to a core element of mainstream Search. As AIOs roll out globally, many publishers report traffic declines, even as Google insists that “higher‑quality clicks” are flowing to sites that do earn a tap. For CMOs and senior marketers, understanding the new rules of engagement is no longer optional; it is a board‑level issue affecting reach, media budgets and measurement. …

The Power of Marketing Scorecards: Aligning KPIs with Business Objectives for Enhanced Performance Marketing teams have always faced the challenge of demonstrating their impact on overall business success. Now, more than ever, results need to be measured accurately and reported instantly. One effective way to achieve these mandates is through the use of marketing scorecards. Scorecard tools not only help in measuring key performance indicators (KPIs) but also ensure that marketing efforts are aligned with sales and broader business objectives. Done correctly, they add visibility but not overhead—day-to-day use of marketing systems and processes delivers scorecard reporting automatically. By leveraging…

Google’s Latest AI Innovations Are Startlingly Good—Here’s Why It Matters to Your Business  Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy.  Google’s AI is Your New Co-Strategist  Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and feels distinctly human. Think about an AI capable of autonomously running your campaigns, dynamically adjusting bids, or crafting compelling creative assets on its own. Marketing Advisor, for instance, is a new AI agent that lives right…