Marketing Automation

Streamline Your Digital Marketing

How many apps do you need for your marketing and sales? If you’re like most organizations, you are using some combination of:

• A CRM like SalesForce, Zoho or Act.
• A landing page builder like Leadpages, Unbounce or Instapage.
• An email platform like Constant Contact, Emma or MailChimp.
• A social network platform like Hootsuite or Tweetdeck.
• Analytics and lead attribution such as Google Analytics.

In addition, you may have come up with some of your own methods and customizations to track and score visitor engagement in order to gauge sales-readiness and measure the success of your marketing campaigns.

Market Vantage can streamline your lead funnels and sales pipeline with a single tool that offers robust features in an easy-to-use platform. By combining these features in one solution, you will be able to track your campaigns, convert more leads to sales and continuously improve your marketing initiatives.

Typically, a variety of offers are combined with web forms to attract leads. These offers can range from blog posts, e-books, guides, videos, webinars, infographics, slide shows, podcasts, and more. By using inbound marketing strategies, you can leverage the latest technologies to provide a steady stream of prospects in defined categories.

The objective is to create and offer content that answers your prospects’ questions, educating them, solving their problems and helping them build their business and increase profits. Providing value to your prospects through a sequence of useful, expert content increases your credibility and level of engagement, attracting prospects and moving them through the qualification process at their own pace.

Promoting these lead generation assets is accomplished through a wide variety of techniques: search engines, social media posts, email, call-to-action buttons, etc. The more exposure your content has, the more visits, leads, and, ultimately, customers you will get. Social media sites like LinkedIn, Facebook, Instagram, Twitter, YouTube and Pinterest play an important role in getting more exposure in today’s rapidly changing online environment, and each of these platforms offers an advertising feature that can boost your reach.

If you don’t already have a marketing automation platform, Market Vantage can provide the functionality your company needs to achieve your digital marketing goals.